Privacy Policy

Effective Date: 20/05/2025

Signals BI Ltd (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your personal information when you interact with our services and website.

Company Information

Signals BI Ltd
Registered Office: International House, 64 Nile Street, London, United Kingdom, N1 7SR
Company Number: 16430692
Email: adam@signalsbi.com

Signals BI is the data controller responsible for your personal data. For questions regarding this policy or to exercise your rights under data protection law, please email us directly.

The Data We Collect

We may collect and process the following types of personal data:

  • Identity Data – Full name, username, date of birth.
  • Contact Data – Email address and any mailing address you provide.
  • Account Data – Login credentials, preferences, and purchase history.
  • Payment Data – (If applicable) Details of purchases and transactions.
  • Usage Data – Website activity, clicks, search history, session times.
  • Technical Data – IP address, device information, browser type, cookies.
  • Marketing Preferences – Your communication choices and opt-in status.

We do not knowingly collect data from individuals under 18 or process special categories of data (e.g., health or biometric data).

How We Collect Data

  • Directly from You: When you register, use lookups, request support, or purchase credits.
  • Automatically: Via cookies, analytics tools (e.g., Google Analytics), and website logs.
  • Third Parties: Such as payment processors (e.g., Stripe), marketing platforms (e.g., Meta, Google), and analytics services (e.g., Google Big Query).

Why We Process Your Data

Under UK GDPR, we rely on the following lawful bases:

PurposeLegal Basis
Account setup and dashboard accessPerformance of contract
Providing property data and servicesPerformance of contract
Billing and transaction processingPerformance of contract / Legal obligation
Marketing and product updatesLegitimate interests / Consent (if required)
Analytics and site improvementLegitimate interests
Legal compliance and fraud preventionLegal obligation

You may opt-out of marketing communications at any time by following the unsubscribe instructions or contacting us at adam@signalsbi.com.

Disclosures and Third Parties

We may share your data with:

  • Service providers: E.g., hosting (GoDaddy, Google Cloud), payment processing (Stripe), analytics (Google Analytics, Google Big Query, Social Media).
  • Marketing or analytics partners: Only anonymized or aggregated data where possible (e.g., Meta, Google).
  • Legal authorities or regulators: When legally required.

We never sell your personal data.

International Transfers

Your data may be transferred outside the UK when using third-party services (e.g., Google Analytics, Stripe, Google Big Query). In such cases, we ensure appropriate safeguards (e.g., adequacy decisions, Standard Contractual Clauses) are in place to maintain GDPR-level protection.

Data Security

We maintain strict technical and organizational measures to protect your data, including:

  • SSL encryption.
  • Regular backups.
  • Access controls.
  • GDPR-compliant hosting (GoDaddy and Google Cloud).

Data Retention

We keep your data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g., tax records for 6 years). Cookie-related data (e.g., analytics) is retained for up to 26 months, as detailed in our Cookie Policy. If you cancel your account, we will delete your data unless retention is required by law. To cancel your account, contact us at adam@signalsbi.com.

Your Legal Rights

Under data protection laws, you have the right to:

  • Access your personal data.
  • Request correction or erasure.
  • Object to processing.
  • Restrict processing.
  • Data portability.
  • Withdraw consent (for marketing or optional data).

To exercise any of these rights, email: adam@signalsbi.com. We respond within one month.

Cookies

Our website uses cookies and similar technologies to improve user experience, provide analytics, and remember preferences. For EU/UK users, we obtain consent for non-essential cookies (e.g., analytics, marketing) via our cookie banner. You can manage your preferences or disable cookies in your browser settings. For full details, see our Cookie Policy.

Changes to This Policy

We may update this policy periodically. Changes will be posted on our website with a revised “Effective Date.” Continued use of the site after changes indicates your agreement.

Complaints

You may contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk if you believe your data has been mishandled. However, we encourage you to contact us first at adam@signalsbi.com to resolve any concerns.